Fore Play
In 2022, our innovative hospitality and entertainment powerhouse set out to elevate the holiday spirit, unveiling the sensational Fore Play Crazy Golf Christmas Campaign, aptly named 'Tees The Season.' Join us as we share the story of how we transformed Glasgow and Edinburgh into winter wonderlands, creating unforgettable experiences and spreading holiday cheer!
Our Client’s three wishes:
Launch an unforgettable Christmas campaign/activation.
Boost online visibility and spark social engagement.
Increase footfall across both dazzling Fore Play Crazy Golf Venues.
Stellar strategies:
Dedicated Launch Night and Special Events
Witness the magic unfold with our exclusive launch nights at each venue, setting the stage for a season of joy. Special events sprinkled throughout the holiday season kept the momentum alive, ensuring every visit was filled with festive enchantment.
Influencer Magic
Imagine the excitement as over 120 influencers joined our festive fiesta! Together, we built anticipation and brought the Fore Play Crazy Golf Christmas experience to life. Engaging content flooded social media, creating a buzz that echoed across digital landscapes.
Decking the Halls - Decorations Design and Installation
Picture-perfect winter wonderlands awaited visitors as we transformed the venues with imaginative decorations. The result? A visually stunning and immersive experience that left everyone enchanted.
In-Venue & Online Competition Extravaganza
Unleash your competitive spirit with our creative competition, seamlessly blending in-venue and online participation. Share your experiences on social media, and let the festivities ripple across digital platforms!
Multi-Channel Marketing Spectacle
Brace yourselves for a marketing extravaganza! From festive photoshoots capturing the magic to out-of-home ads, print media, and strategically planned social media content, we left no stone unturned. The result? A symphony of channels harmonising to reinforce the festive theme and captivate our audience.
Results that last:
Online Visibility & Social Engagement
Experience the magic of a 122% surge in online visibility, as social media buzzed with conversations about the Fore Play Crazy Golf Christmas Campaign.
Footfall Phenomenon
Witness the enchantment unfold with a staggering 53% increase in footfall across both venues during the festive period. Our engaging events and influencer magic cast a spell, drawing visitors in like never before.
Influencer Alchemy
Our influencers worked their magic, spreading brand awareness far and wide. Their captivating content contributed to the organic growth of Fore Play's online presence, reaching diverse audiences.
Decorative Delight
Revel in the positive feedback as our decorative installations heightened the overall customer experience, creating a winter wonderland that lived up to its festive promise.
Competition Cheers
The in-venue and online competition created a sense of community among visitors, with widespread participation turning the campaign into a shared celebration.
Multi-Channel Symphony
Our integrated marketing approach, combining out-of-home, print, press, and social media, achieved the perfect harmony, maximizing reach and engagement.
Conclusion:
The Fore Play Crazy Golf Festive Launch was not just a success; it was a symphony of joy, achieving its objectives and cementing Fore Play's status as the go-to destination for unique and enjoyable experiences, especially during the festive season. Our success story is written in strategic planning, influencer collaboration, immersive decorations, and a diverse marketing approach. The holiday season became not just a time for celebration but a memorable journey at Fore Play Crazy Golf. Join us as we continue to create magic, one festive swing at a time!
