Scran Daddy

We are currently working alongside Edinburgh’s latest food vendor hot off the grill, Scran Daddy. So far, Scran Daddy has launched their food services on Deliveroo successfully with the help of our key strategies to create awareness, attract customers, and drive sales. Stay tuned in early 2024 to see what we get up to with Scran Daddy next!

In the case of launching a food service on a platform like Deliveroo, we have employed a variety of strategies:

Branding and Positioning:

Creating a strong brand identity for "Scran Daddy" and positioning it in a way that stands out in the competitive food delivery market.

Target Audience Analysis:

Understanding the target audience and tailoring marketing messages to appeal to their preferences and needs.

Digital Marketing:

Utilising digital channels such as social media, email marketing, and online advertising to reach a wider audience and drive traffic to the Deliveroo platform.

Promotions and Discounts:

Implementing promotions, discounts, or special offers to incentivise customers to try out "Scran Daddy" through Deliveroo.

Content Creation:

Developing engaging and relevant content to showcase the unique offerings of "Scran Daddy" and encourage customers to order through Deliveroo.

Pushing Exposure:

Exploring collaborations with influencers, bloggers, or other businesses to increase visibility and credibility.

The success of the launch can be measured in terms of increased orders, positive customer feedback, and overall growth in the business.